If you’ve ever watched Scott Pelley of CBS News, you know that he’s one of the most anti-Trump news anchors in the business. It’s not working out too well for him. In fact, his ratings are tanking.
Heat Street reported:
CBS ‘Star’ Scott Pelley’s Ratings Tank as He Goes After Trump. Is He a Goner?
The sad sack CBS Evening News has long trailed its network competitors in ratings, but following Donald Trump’s election things have gotten markedly worse — and anchor Scott Pelley is as bizarrely emboldened as ever.
Since last November, the Evening News managing editor and chief 60 Minutes correspondent has shrugged off any hint of objectivity in his cheap shots and barbs at the president. Maybe Pelley has seen too many episodes of The Newsroom, but he seems to think his nightly news program is an opportunity to lecture the country on why the president is terrible and why Pelley is such an insightful genius.
Unfortunately for CBS, it doesn’t seem like the country enjoys Pelley’s nightly lectures. A look at Evening News ratings from December to April show a massive slide in viewership.
During the week of December 5, CBS was (as usual) dead last among the three broadcast evening news programs, at 7,621,000 viewers with 1,702,000 in the key demo. By comparison, NBC Nightly News with Lester Holt had a total 9,182,000 viewers.
Fast forward to April, however, and you’ll see a precipitous decline among all networks, notably with Pelley’s show getting hit the hardest.
It’s OK if a journalist isn’t necessarily a Trump supporter. However, they shouldn’t sound like a member of the “resistance” when they’re reporting the news.
Our media landscape is probably going to look very different four years from now.