People who like football don’t tune in to be lectured about social justice or the supposed racism inherent in America’s national anthem. They just want to watch a good football game.
Until the NFL figures this out, their ratings will continue their present nose dive.
PJ Media reports:
NFL Ratings Tanking in Wake of Leftist Moral Exhibitionism
Ratings for the National Football League are off substantially this season, and of course nobody at the league has the slightest idea why. It can’t be due to the ungrateful arrogance of has-been 49ers quarterback Colin Kaepernick, or the increasing politicization of the sport by lefty sportwriters (and they’re all lefties) and ESPN. No, it must be something else:
The NFL has a ratings problem. The causes are many, and the leading cause is certainly up for debate. But that isn’t stopping the NFL from denying that the problem has some controversial undercurrents – or that the problem exists in the first place.
Sunday Night Football between the Green Bay Packers and New York Giants drew a 10.2 overnight rating as it mostly went up against the second presidential debate, according to Sports Media Watch. It’s a steep drop from 13.1 in Week 5 of the 2015 season and the lowest overnight rating since Week 8 of the 2013 season.
The bottom line is the almighty dollar.
Not only is the NFL losing millions in advertising dollars, they’re destroying one of the most profitable brands in the United States.
The sooner they figure that out, the better.