In a new book about failed presidential candidate Hillary Clinton, it turns out her campaign was even more out of touch with the American people than what was originally thought.
Shattered: Inside Hillary Clinton’s Doomed Campaign claims neither Clinton nor her campaign team could articulate exactly why she wanted to be president. At one point, her team proposed the idea of using the slogan “because it’s her turn” to encapsulate her core campaign message.
The claim ties in with comments made by Donald Trump before the election that Hillary Clinton somehow felt “entitled to be president.”
Staffers eventually chose to run with the phrase “Stronger Together,” implying that Clinton could unify the country in a way that Donald Trump could not, as well as encouraging Clinton supporters to promote the phrase “I’m with Her.”
According to the book, written by The Hill’s Amie Parnes and Sidewire’s Jonathan Allen, Barack Obama’s former speechwriter Jon Favreau described the campaign as a “bunch of operatives who were smart and accomplished in their own right but weren’t united by any common purpose larger than pushing a less-than-thrilling candidate into the White House,” adding that it reminded him of John Kerry’s unsuccessful presidential bid in 2004.
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