Moving Tucker Carlson’s show to the 9 PM slot after the departure of Megyn Kelly was one of the smartest things FOX News has done in a long time. It’s paying off in ratings, big time.
The Hill reports:
Fox’s Tucker Carlson nearly doubling Kelly’s prime-time ratings
Fox News’s Tucker Carlson is nearly doubling the ratings of his predecessor, Megyn Kelly, when compared to the same time period last year, according to Nielsen Media Research.
“Tucker Carlson Tonight” is up 95 percent in the 25- to 54-year-old demographic that advertisers covet most compared with the same period in 2016, when “The Kelly File” occupied the 9 p.m. ET time slot.
Carlson has averaged 775,000 viewers per night in the category, while Kelly averaged 398,000 during the same time period, Jan. 11–22…
Overall, Carlson — who has hosted programs on CNN and MSNBC in the past — is up 37 percent in total viewers, at 3.73 million, and 50 percent, at 775,000, in the key demographic compared with Kelly’s 2016 averages of 2.72 million and 515,000, respectively.
This means that Tucker Carlson is going to stay in that time slot for a long time or at least as long as he wants to remain there.
And that’s fine with us. His show has become nightly must see TV.