Samantha Bee may still have a show, but she might not have advertising revenue if things don’t change soon. She used her show this week to apologize for her vile comments last week but advertisers weren’t interested.
Madison Avenue Seems Wary of Samantha Bee’s ‘Full Frontal,’ Despite Apology
Samantha Bee served up plenty of jokes on Wednesday night. Many advertisers weren’t there to help her in her quest.
The first broadcast of Bee’s TBS series “Full Frontal” after she sparked a controversy last week contained far fewer national commercials than it normally does, a signal that Madison Avenue find the comedienne too hot to support a week after she used a charged epithet that refers to a part of the female anatomy to insult President Donald Trump’s daughter, Ivanka. The Time Warner-owned cable network filled the commercial breaks of her program largely with promos for other programs on TBS and TNT, such as “Drop The Mic,” “Claws,” and “Conan.”
Only a small handful of national ads for PlayStation; the Warner Brothers movie “Ocean’s 8”; the Epix cable series “Deep State”; and the latest entry in the Univeral Pictures “Jurassic World”series accompanied this week’s broadcast of the program.
In contrast, the first commercial break alone in last week’s “Full Frontal” broadcast contained commercials from Orkin, Yum Brands’ Taco Bell, Apple, Nestle’s Haagen Dazs, and Suntory Holdings’ Jim Beam.
This entire affair demonstrates the double standard in our media. If Bee was a conservative, she would no longer be on the air.