An American veteran named Tyler Merritt has launched a new apparel line as a response to Nike hiring Colin Kaepernick for their new ad campaign. Merrit’s line features the words: Just stand.
The FOX News Insider reports:
Army Veteran’s Apparel Line Counters Nike-Kaepernick Campaign with ‘Just Stand’ Shirt
An Army veteran called out Nike Saturday on Fox & Friends for featuring Colin Kaepernick at the center of the company’s “Just Do It” campaign.
Tyler Merritt’s company, Nine Line Apparel, has countered Nike by releasing a shirt of its own that reads “Just Stand.”
Merritt, a former Army captain and Nine Line’s CEO, said Saturday, “They decided to take a stance. This is our stand.”
Nike recently announced a multiyear agreement with Kaepernick, including for his own apparel line, video ads and billboards featuring his image, and a contribution to the former San Francisco 49ers quarterback’s Know Your Rights charity.
The company drew immediate backlash after releasing a print ad that stated, “Believe in something, even if it means sacrificing everything.”
Merritt said Saturday that it’s hard to make a parallel between an athlete’s sacrifice and a soldier’s.
“The word ‘sacrifice’ in the military members, it’s something severe,” he said.
— NineLineApparel (@NineLineApparel) September 5, 2018
Here’s a video report:
How awesome. Good for him!