A Super Bowl ad from beer maker Budweiser is being praised by many people for focusing on the work they’ve done to help in disasters rather than selling beer. You can see the video below.
USA Today reported:
Budweiser’s latest heart-tugging Super Bowl ad
Budweiser’s Clydesdales, those four-legged stars of so many Super Bowl ads, have often offered lump-in-the-throat moments. This time, though, some actual employees of Anheuser-Busch will present a Super Bowl heart-tugger of their own.
“It’s a real story,” Ricardo Marques, Budweiser’s vice president of marketing, tells USA TODAY Sports. “It’s about our people. We don’t have actors in this spot. We only have the passion of it.”
The employees are from the brewery in Cartersville, Ga., where they make beer, of course, but where they also produce water under the company’s emergency water program. Over the past 30 years, the Cartersville site has helped to provide more than 79 million cans of clean drinking water to cities effected by natural disasters.
Normally the water is produced on a schedule and stored until needed. But the pace of disasters in 2017 — from Texas to Puerto Rico and California to Florida — meant some water production on the fly. This year, the company says, it shipped nearly 3 million cans of emergency drinking water to communities hit hard by Hurricanes Harvey, Irma and Maria and by the California wildfires.
Here’s the video:
The best Budweiser commercial in the Super Bowl this year might be the one that doesn’t try to overtly sell you beer pic.twitter.com/HDAEI4whNM
— Darren Rovell (@darrenrovell) January 26, 2018
That is pretty cool. Good for them!