CNN’s Don Lemon In Ratings Free Fall Even After Relaunch Publicity Stunt

CNN’s Don Lemon is in the waste land of cable news ratings.

A few weeks ago, Lemon punked his own viewers by announcing that he would no longer be doing his show, only to return the following day with a rebranded version of his show.

The stunt didn’t work. His ratings are still in the gutter.

FOX News reports:

Don Lemon continues to lose viewers even after rebranding CNN show, ‘desperate’ publicity stunt

Viewers are continuing to flee from CNN anchor Don Lemon, even after relaunching his primetime program amid his dramatic ratings slump.

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Last week marked the debut of “Don Lemon Tonight,” which is virtually no different than the anchor’s long-running two-hour program “CNN Tonight.” The only difference between both shows was that “CNN Tonight” had higher ratings.

“Don Lemon Tonight” averaged a measly 816,000 viewers in his 10 pm ET timeslot from May 17-21, which is an 11% decrease from Lemon’s final week of “CNN Tonight,” which averaged 898,000 viewers from May 10-14, according to Nielsen data.

Lemon’s viewership has seen a steep decline since the beginning of the year, when his show averaged 3.48 million viewers during the week of the Capitol Hill riot that took place back on Jan. 6, marking a whopping 77% decline.

Look at the cable news ratings numbers for Monday, May 24th. Lemon is way down at the bottom of the list with roughly 700K viewers:

It’s amazing anyone watches him at all.

He could change his approach and get more viewers. He doesn’t want to.

 

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