Hosts on CNN and MSNBC are bleeding viewers in massive numbers. Ever since Trump left office, these people have nothing to talk about and people who used to watch for their nightly dose of Trump hate are no longer tuning in.
The latest example is CNN’s Jake Tapper.
Since January, he has lost 75 percent of his audience. That’s unreal.
FOX News reports:
CNN’s ‘The Lead with Jake Tapper’ has shed 75% of its audience since January
CNN’s “The Lead with Jake Tapper” has shed a staggering 75% of its audience since the liberal network experienced a January spike in viewers.
Tapper’s program averaged 2.8 million viewers in January but settled for only 706,000 in the 4 p.m. ET timeslot from May 31 through June 23, losing three-quarters of its audience in the process. Tapper’s second-quarter viewership is down 49% compared to the first quarter.
While January featured a historic news cycle with the Capitol riot, the inauguration of President Biden and the lead-up to former President Donald Trump’s second impeachment trial, his direct timeslot competition on Fox News has lost a fraction of the viewers that “The Lead” has. “Your World with Neil Cavuto” has kept 1.1 million of the 1.5 million that tuned in during the jam-packed first month of 2021.
Tapper has also lost significant viewers among the key news demographic of adults age 25-54, dropping 79% of January’s audience during the first three weeks of June in his timeslot. Tapper’s show is down 47% in the second quarter compared to Q1 among the category most coveted by advertisers.
This is a disaster for Tapper.
Monday’s cable news ratings shares
Top sharemeister: @TuckerCarlson with a commanding 55% share
Tapped out: @jaketapper with a miserable 16% share. But hey, CNN’s media writers will tell you just ignore the numbers. EVERYBODY is down. Yeah, right.
Next hour: demo shares! pic.twitter.com/8Cypv7WBeK
— johnny dollar (@johnnydollar01) June 29, 2021
Trump offered a few comments on this.
They say the news is "boring" since I left D.C. Morning Joe, Joy Reid (whoever that is?), Nicole Wallace, Jake Tapper, and even Chris Wallace, at Fox, in free fall. A wonderful thing to see! pic.twitter.com/05RW8pXuaj
— Liz Harrington (@realLizUSA) June 29, 2021
That’s pretty darn funny.