If you’re a political news junkie who reads this site and other blogs, you probably didn’t need a study to know that Hillary Clinton ran a terrible campaign last year.
She made tons of dumb mistakes. She had no message. Her whole campaign seemed to be based on the fact that she’s Hillary Clinton and it was her turn to be president. Obviously, it didn’t work but now we have confirmation of why.
Heat Street reports, via FOX News:
Study: Hillary Clinton ran one of the worst campaigns in years
A new study by the Wesleyan Media Project has found that the 2016 presidential campaign run by Hillary Clinton is without a doubt one of the worst-run political operations in years.
Interestingly, the directors of the study dispute the argument that “advertising doesn’t matter” in elections. Clinton’s failure to advertise in certain key states, they argue, was the biggest reason for her defeat by Donald Trump.
The study also backs the view that Clinton’s focus on identity politics and emphasis on condemning her opposition contributed to a campaign message devoid of substance with no clear message on policy.
Published in The Forum: A Journal of Applied Research in Contemporary Politics, the study found that one candidate in particular, Hillary Clinton, “almost ignored discussions of policy.” The study states the lack of advertising effectiveness “may owe to the unusual nature of the presidential campaign with one nonconventional candidate and the other using an unconventional message strategy.”
Better luck next time.
Oh wait, there won’t be a next time!