This is a lesson the minimum wage activist crowd never seems to learn. You can raise the minimum wage all you want but there are always consequences. Either prices will go up or the business will find a way to do business for less money and cut jobs.
Wendy’s has been targeted by “Fight For $15” activists for the last few years and now they’re making a change the activists won’t like at all.
The Business Insider reports:
Wendy’s plans self-ordering kiosks at 1,000 locations
Wendy’s says it plans to install self-ordering kiosks at about 1,000 locations by the end of the year.
A typical location would have three kiosks, The Columbus Dispatch reported. Higher-volume restaurants will be given priority for the kiosks.
Wendy’s chief information officer, David Trimm, said the kiosks are intended to appeal to younger customers and reduce labor costs. Kiosks also allow customers of the fast food giant to circumvent long lines during peak dining hours while increasing kitchen production.
Trim estimates the company will see a return on its investment in less than two years.
“They are looking to improve their automation and their labor costs, and this is a good way to do it,” said Darren Tristano, vice president with Technomic, a food-service research and consulting firm. “They are also trying to enhance the customer experience. Younger customers prefer to use a kiosk.”
That’s 1,000 less jobs for people to do.
Take a bow, activists.