We recently ran a story about some kids in Denver who had their lemonade stand shut down for operating it without a permit. Apparently, this is a more common problem than we thought. Country Time Lemonade is taking a stand on the issue and it’s awesome.
US News reports:
Country Time to Cover Kids’ ‘Illegal’ Lemonade Stands
Stories of local authorities shutting down or fining childrens’ lemonade stands for improper permitting and operating without business licenses have grabbed headlines across the nation in recent years. Such was the case over Memorial Day weekend when Denver authorities forced a group of kids to close shop after vendors at a nearby arts festival reportedly called the police to complain. Without a temporary vending permit in line with the city ordinance, the three brothers, ages 2 to 6, had no choice but to close.
In response, Country Time lemonade brand is launching a new initiative dubbed “Legal-Ade” that features a team of people who will help lemonade stands deal with permit issues. If a child gets fined for running a lemonade stand, Legal-Ade will reimburse the cost of the fine or permit up to $300. The Kraft Heinz-owned brand has committed to covering up to a limit of $60,000 total.
The Legal-Ade team will review submissions, which will include uploaded images of the child’s permit or fine along with a description of what the stand means to the child in his or her own words. Parents, the brand said, can apply for reimbursement.
Watch the video:
Here’s their tweet:
Kids across the country are getting busted for operating lemonade stands without a permit. We're taking the lead to #SaveLemonadeStands by paying for kids' fines + permits this year. For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond.
— CountryTime (@CountryTime) June 7, 2018
Isn’t that great?