Left wing gun control activists have been pressuring companies to cut ties with the NRA. Some companies have taken the bait but are learning the hard way that it was a dumb decision.
Delta Airlines ended their discount program for NRA members. That ended up affecting only 13 members of the NRA. It cost Delta big time, though.
USA Today reported:
The number of Delta Air Lines passengers who bought tickets with NRA discount: 13
How many airline passengers does it take to kill a $40 million tax break for Delta Air Lines? Only 13.
The Georgia legislature removed a jet-fuel tax break from a larger tax package Thursday. Lawmakers were upset that Delta, which is headquartered in Atlanta, dropped the National Rifle Association from a discount-fare program in an effort to appear neutral on gun policy.
After the firestorm, Delta will review all its marketing programs to avoid those that might become political, CEO Ed Bastian announced Friday.
But the airline said only 13 passengers ever bought tickets with an NRA discount. That translates into each discount costing the airline about $3 million in tax breaks.
“We are in the process of a review to end group discounts for any group of a politically divisive nature,” Bastian said in a note to employees.
The legislative flight played out against the Republican primary campaign to succeed Gov. Nathan Deal, who supported the jet-fuel tax break before it was removed.
Maybe next time Delta will ignore social justice warriors on Twitter.