Democrats know they’re in rough shape for the 2022 midterms. Pretty much everyone expects them to lose the House and maybe even the Senate.
But now they have a new strategy for campaigning.
They are going to pay people to talk to their friends about what a great job the Democrats have done. Do they really think this is going to work?
‘If we do this right …’: The new Dem organizing strategy catching fire ahead of the midterms
A group of Democratic strategists is trying to spread a novel organizing tactic in this year’s election. Technically, it’s called “paid relational organizing,” but it boils down to this: paying people to talk to their friends about politics.
Democrats think it helped them win the Senate in 2020 — and are hoping the get-out-the-vote strategy will help limit the pain of a brutal 2022 election environment.
Conversations with friends, family members or neighbors are more likely to earn a voter’s support than chats with a stranger at their front door, which is the traditional way campaigns have run paid canvassing programs in the past. And an important test case for deploying the strategy at scale came out of the Georgia Senate runoffs in 2021 when now-Sen. Jon Ossoff’s (D-Ga.) campaign, flush with nearly unlimited cash but only two months to spend it, used a paid and volunteer relational program to get people talking to acquaintances instead of strangers about the election.
In particular, the Ossoff team hired 2,800 Georgians, specifically targeting those with little or no voting history themselves to do this outreach to their own networks.
This is probably not going to do much good.
People are angry about how awful things have gotten in the country over the last year and a half, and it has all been on the Democrats’ watch.
People are going to vote for change.