ESPN seems determined to fail as a brand. Despite losing a huge share of their audience over far left politics, they are doubling down by giving Keith Olbermann a bigger role. What are they thinking?
USA Today reports:
Keith Olbermann takes an expanded role at ESPN, including a return to ‘SportsCenter’
Keith Olbermann’s most recent return to ESPN just became more prominent.
Olbermann, who has made appearances on various ESPN shows in recent months, will have an increased role on the network as part of a deal announced Friday that includes a return to SportsCenter as a guest anchor.
“Since we started this, my sixth separate tenure with ESPN, in January, I’ve found the variety of assignments to be the most fun and energizing of all my stints,” Olbermann said in a statement. “Adding stuff, like being a rookie 59-year-old play-by-play guy, plus the Rip Van Winkle of SportsCenter, only adds to the smorgasbord. Can’t wait, and at my age, I shouldn’t.”
Olbermann’s first assignment under the new deal comes Monday, as he will call the Astros-Yankees game on ESPN Radio, according to ESPN’s news release. Olbermann also will co-host some editions of PTI and will make appearances on Outside the Lines.
What audience are they trying to reach? Do Rachel Maddow fans really watch sports news?