CNN recently decided to give a prime time slot to Chris Cuomo. The show debuted last week and fell flat with viewers. Cuomo was bested by MSNBC’s Rachel Maddow and crushed by Sean Hannity of FOX News.
FOX News reports:
Embarrassment for CNN as Chris Cuomo’s new show trounced by MSNBC in anti-Trump smackdown
In an embarrassing setback for CNN, the network’s heavily promoted new 9 p.m. show, “Cuomo Prime Time,” finished well behind arch-rival MSNBC during its inaugural week. Observers say it’s the latest sign that CNN’s anti-Trump programming strategy may be faltering.
Most troubling for CNN executives — “Cuomo Prime Time” finished its first week with viewership down 9 percent compared to CNN’s 9 p.m. programing the same week last year. In addition, Friday’s episode lost 23 percent of the viewers who tuned in for last Monday’s much-heralded premiere.
The program, anchored by Democratic political scion Chris Cuomo, finished well behind both Fox News’ “Hannity” and MSNBC’s “The Rachel Maddow Show” despite the CNN host landing high-profile, first-week interviews with former New York City Mayor turned Trump attorney Rudy Giuliani and White House Press Secretary Sarah Sanders. The initial week of “Cuomo Prime Time” averaged 1.1 million total viewers, while Maddow averaged 2.6 million and Hannity averaged 3.2 million, according to Nielsen.
That’s got to hurt. How long do you think the show will last before CNN pulls the plug?