Since election night, FOX News has been in a downward spiral as far as ratings go.
Trump supporters felt betrayed by the network’s slanted coverage and their early call of Arizona.
Executives at the network may have thought viewer would get over their anger and return, but so far that is not happening.
ABC News reports:
Fox’s daytime viewership dropped 32 percent from the two weeks prior to Election Day to the two weeks after, the Nielsen company said.
The post-election, weekday average daytime viewership of 1.63 million was roughly equivalent to that of CNN (1.68 million) and MSNBC (1.71 million). CNN was up 33% and MSNBC up 9% during that time period, Nielsen said.
It’s not unusual for a cable news network popular with fans of a certain candidate to see its audience to drop off when that candidate loses; MSNBC’s ratings briefly collapsed four years ago when Trump defeated Democrat Hillary Clinton.
The difference here is that Trump has been actively encouraging his followers to abandon Fox and hasn’t actually conceded. Newsmax, the conservative network that Trump has been touting, saw its daytime average viewership jump from 88,000 the two weeks prior to the election to 474,000 the two weeks after, Nielsen said.
Here’s where things get even worse for FOX. They’re slipping with a key demographic.
Fox News, Tucker Carlson Ratings Slipping in Key TV Audience Demographic
Fox News’ Tucker Carlson had a rare ratings blip on Friday, losing to a John Berman-hosted version of Anderson Cooper 360 in the coveted 25-54 demographic.
According to Nielsen Media Research, AC360 was the most-watched show in cable news during primetime on Friday for ages 25-54 with around 604,000 viewers, edging out its 9 p.m. successor Cuomo Prime Time into second place.
In comparison, Tucker Carlson Tonight was watched by 534,000 aged between 25 and 54 at 8 p.m. on Friday, placing the show in fifth overall for the age group…
As noted by The Daily Beast reporter Justin Baragona, CNN beat Fox News in the 25-54 demographic every hour 9 a.m. to 11 p.m. on Friday.
It’s important to remember that this was of FOX’s own doing.
On Friday, CNN beat Fox News in the key 25-54 demographic in every single hour from 9 AM to 11 PM.
That includes Anderson Cooper topping Tucker in the demo at 8 PM.
At 7 PM, Fox's woes continued as Erin Burnett more than doubled The Story in the demo (563,000 to 253,000).
— Justin Baragona (@justinbaragona) November 23, 2020
It becomes increasingly difficult to see how FOX regains the trust of these viewers.
Perhaps they just won’t.