PATHETIC: Major Networks Misspelling News Show Titles To HIDE BAD RATINGS

The three major network news channels appear to be engaging in a bit of Neilson Ratings name-changing to make their ratings look better.  To do this, they change NBC’s “Nightly News” to “Nitely News,” CBS’s “Evening News” to “Evening Nws,” and ABC’s “World News Tonight” to “Wrld New Tonite.”

The Washington Free Beacon reports:

Television networks are intentionally misspelling the names of their news shows in a new trend to artificially boost their ratings.

Mediaite first noticed in June that an episode of NBC News’ “Nightly News” set to air the Friday before Memorial Day (typically a slow news day) was retitled “Nitely News.” As a result, Nielsen’s automated system treated the Friday show as if it were another show entirely.

The gambit worked; when the week’s average ratings were released, “Nightly News” beat ABC’s “World News Tonight” due to the latter being weighed down by the low-rated Friday broadcast.

The Wall Street Journal reports that the practice has become even more frequent. NBC has misspelled its shows’ names 14 times this season, but ABC News has aired seven episodes of “Wrld New Tonite” and CBS has aired twelve episodes of “Evening Nws.”

POLL: Do You Think Trump Was The Real Winner Of The Election?

Completing this poll entitles you to ProTrumpNews updates free of charge. You may opt out at anytime with a single click. Here's the Privacy Policy.

Nielsen does have a general rule allowing retitling. However, it is only supposed to be used in particular circumstances, such as on Christmas or when a sporting event preempts a scheduled broadcast.

Nielsen is reportedly miffed by the workaround, and is planning on holding a meeting with TV industry representatives next week to address the problem.

Fake news, fake names, fake ratings.

Trending: Rep. Jerry Nadler Says Antifa Violence Happening In Portland For Over 60 Days Is A “Myth” (VIDEO)

(Image Source)


Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please hover over that comment, click the ∨ icon, and mark it as spam. Thank you for partnering with us to maintain fruitful conversation.