CNN paid a heavy price for their political bias over the last year. So many people tuned them out in 2016 that they were beaten in ratings by HGTV.
HGTV!
Bloomberg News reports:
HGTV Will Never Upset You: How the Network Beat CNN in 2016
Nikki Justice doesn’t seem like she’d be a big fan of HGTV’s show “Property Brothers.” A first-year astronomy and physics major at Ohio State University, she’s never owned a home, let alone flipped one. But her parents watched regularly, and now Justice tunes in several hours a week to watch one home transformation after another.
“A lot of the news these days is really stressful,” she said. “HGTV is not something that’s going to hurt me. I watch it and dream of what I want for my future house.”
So does Washington Redskins quarterback Kirk Cousins, who recently said that he prefers HGTV to ESPN. Taylor Swift shared on Instagram her affection for HGTV’s “Fixer Upper.” And Hillary Clinton said she likes “Love It or List It” and “Beachfront Bargain Hunt,” calling them “relaxing, entertaining and informative.”
The escapist appeal of looking at other people’s beautiful homes turned Home & Garden Television into the third most-watched cable network in 2016, ahead of CNN and behind only Fox News and ESPN.
Of course, CNN has learned nothing from this. They’re still just as biased as they were during the election.
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They will probably have to go out of business to finally understand it.
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