It’s no secret that Americans have turned off the NFL in droves. The disrespect that the Black Lives Matter movement and Colin Kaepernick displayed against our nation’s flag and National Anthem was a deal breaker for many football fans. But would that indignation carry all the way to the Super Bowl? Evidently so.
Deadline.com reported this was the lowest viewing audience ever:
All in all, Super Bowl LII is currently the lowest rated since Super Bowl XLIV in 2010, when the New Orleans Saints thrashed the Indianapolis Colts on CBS. That first Super Bowl appearance and win for the Saints garnered a 46.4 in metered market ratings.
The Hollywood Reporter adds a few more details:
Sunday’s game is off a mere 3 percent from that of 2017, though it’s enough to spell a potential eight-year low among households. (Meanwhile, ‘This Is Us’ shines.)
Sunday’s Super Bowl, the highest-scoring game in its 52-year history, look slightly diminished in early numbers.
The marquee event of the television calendar, which saw the Philadelphia Eagles nab their first Super Bowl victory, averaged a 47.4 overnight rating among metered market households on NBC. That’s down 3 percent from initial numbers for the 2017 game, a modest drop but one that marks the franchise’s lowest performance since 2010.
The past two Super Bowls, which averaged a respective 48.8 (2017) and 49 (2016) overnight ratings, were each steady with over 111 million viewers. (There was a massive spike in streaming in 2017, which technically put the game at 113.7 million viewers.)
That’s got to hurt, when you consider the Super Bowl is a huge advertising boon for the league. Maybe the ding to their ad revenue will cause them to think twice when they allow players to use the football field to advance their political agendas.