Several weeks ago, Major League Baseball waded into the debate over voting laws in Georgia. They took the side of the left, led by Stacey Abrams and the game eventually abandoned the city of Atlanta.
As a result, they paid a predictable price in ratings which were way down.
Pro-sports can’t seem to resist the urge to jump into politics and embrace the social justice ideas of the far left.
They are choosing poorly.
Joe Concha writes at The Hill:
MLB All-Star Game bombs in ratings again. Here’s why
Major League Baseball’s All-Star Game was once “appointment viewing” in this country. In 1980, more than 36 million people tuned in. In 2015, in the age of interleague play, a still-respectable 11 million watched the American and National Leagues battle it out.
But for Tuesday night’s game, the Nielsen numbers were profoundly horrible: 8.24 million people tuned in, making it the second-least-watched All-Star Game in history. This number is stunning when considering what was billed as one of the most compelling lineups in years, one that included Los Angeles Angels’ Japanese sensation Shohei Ohtani, who was the first player in All-Star Game history to be a starting pitcher and bat lead-off, and the game’s first two-way starter dating back to 1933.
In other words, for the Ohtani factor alone, the numbers should have landed at least above the 10 million-viewer threshold, but didn’t. And if you’re looking for a big reason outside of cord-cutting, look no further than the backlash baseball is receiving for moving the All-Star Game out of Georgia to Colorado due to the former’s new voting laws…
The MLB and Manfred panicked and packed up to move the game from Atlanta’s Truist Park to Coors Field in Denver. Wokeness won the day – but one has to wonder whether MLB feels major league remorse over its decision.
The more pro-sports pushes in this direction, the more fans will abandon them.
They are ruining their own brand and they don’t seem to care.