Megyn Kelly’s return to television is not going as smoothly as people had hoped. There have been rumors of staffing problems and now this.
NBCU Seeks Massive Ad-Rate Hikes for Megyn Kelly’s Morning Show (EXCLUSIVE)
NBCUniversal hopes Megyn Kelly lures new viewers to its morning schedule when she launches a program there in the fall. But the company wants her to bring new money to the time period as well.
The Comcast-based media conglomerate is seeking massive hikes in the rates advertisers pay for the 9 a.m. slot, according to two people familiar with current negotiations. NBC has said it will launch a new show anchored by Kelly in the fall at that time. One of these people said NBC is pressing for increases in the cost of reaching 1,000 viewers – a metric known as a CPM that is integral to talks between TV networks and Madison Avenue – that could reach as high as 30%. In contrast, CPM rates for ads in broadcast primetime this season are at present expected to rise between 8% to 9% at most.
NBCUniversal declined to make executives available for comment. The company is making its Kelly pitch as part of TV’s annual “upfront” negotiations, when U.S. TV networks try to sell the bulk of their commercial inventory for the coming programming cycle.
Maybe she should have stayed at FOX News.