The NFL is learning a hard lesson about what happens when you insult your customer base. People are voting with their remote controls by tuning them out.
‘Monday Night Football’ Ratings Crash, As Fans Continue to Bail on the NFL and ESPN
The NFL allowed players to use the league’s national stage to disgrace the flag and the anthem. The NFL also chose to take the players side against the leader of the free world, when he rightfully called those players out. As a result, it appears the league may have done irreparable harm to its brand.
The ratings for Monday Night Football on ESPN tanked hard in Week 4.
According to Yahoo! Entertainment, “Coming off last week’s Dallas Cowboys’ 28-17 win over the Arizona Cardinals, where the ratings actually went up for MNF, last night’s game was not a victory for the Disney-owned cable giant nor the NFL in the early numbers.
“Against a packed Big 4 primetime, MNF snared an 8.4 in metered market numbers. That’s down 10% from the Cowboys and Cardinals game of September 25. Year-to-year, the Chiefs’ fourth straight win this season dipped 8% in the early numbers from the comparable Minnesota Vikings’ 24-10 win over the New York Giant on October 3, 2016 – a season of sliding ratings that the NFL wants to forget, but may repeat.”
It can’t be understated how bad these numbers are for the NFL. But first, some will say that Kansas City is not a major-market team and that has something to do with the poor performance, especially coming off last week, which featured Dallas and Arizona.
At this point, the NFL is beyond damage control. They have turned off so many fans that they will not recover any time soon.