NASCAR Driver Whose Name Started ‘Let’s Go Brandon’ Craze Having Trouble Finding Sponsors

Brandon Brown is the NASCAR driver whose name inspired the ‘Let’s Go Brandon’ meme. He had nothing to do with it. It was a reporter who was interviewing him who used the phrase to cover for the fact that people in the crowd were chanting F Joe Biden.

Now Brown reports that he is having trouble getting sponsors.

That’s not fair. He had nothing to do with any of this.

The New York Post reports:

‘Let’s go Brandon’ NASCAR driver having sponsorship troubles

Brandon Brown, the NASCAR driver who unintentionally sparked the “Let’s go Brandon” phenomenon, says he is having sponsorship struggles as a result of the chant.

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In October, Brown was being interviewed by Kelli Stavast on NBC after he won a race at Talladega. The crowd was chanting “F–k Joe Biden,” and Stavast talked about how they were chanting “Let’s go Brandon!” The phrase quickly became a rallying cry among conservatives who believe President Biden gets treated with kid gloves by the media, and has endured in the political lexicon.

Brown, 28, says the affiliation with the chant is costing him marking opportunities.

“It got extremely difficult for us,” Brown told Sports Business Journal. “If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side. I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’ So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base.

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Here’s a good idea…

This really shouldn’t be affecting him. He was an unwitting player in all of this.


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