The NFL had a horrible year for ratings. In fact, 2017 was even worse than 2016. Of course, all of this could have been easily avoided but the league insisted on pushing left wing politics with the national anthem protests.
Hot Air reported:
It’s Official: NFL Ratings Drop Farther Than In 2016
Roger Goodell might have gotten a fat contract extension out of the NFL, but it’s tough to see why. For the second straight year, fans have tuned out in record numbers, according to the Wall Street Journal’s analysis of ratings for the 2017 season. The poor numbers have the league’s broadcast partners demanding some answers for what ails the product:
The decline in TV ratings for National Football League games accelerated in the recently completed 2017 regular season, though NFL games remain among the most-watched programming on television.
The average audience for a game was 14.9 million this season, down 9.7% compared with 16.5 million viewers for the 2016 regular season, according to Nielsen. That is a steeper decline than the 8% viewership erosion last year.
So what’s caused the two-season plunge in viewership? Fans insist it’s the social-justice demonstrations before the games, while NFL owners point to a range of other issues not exclusive to football, particularly viewer frustration with slow play and commercial interruptions.
Will they correct course in 2018? Don’t count on it. They just don’t seem to get what’s going on.