The NFL is a billion dollar brand and the people in charge of it seem absolutely determined to ruin it.
Since embracing far left politics a few years ago, their TV ratings have gone way down.
Now instead of correcting course, they are doubling down.
The Associated Press reports:
NFL brings back social justice helmet decals, end zone stencils
NFL players can wear social justice messages on their helmets again this season and “It Takes All of Us” and “End Racism” will be stenciled in end zones for the second straight year as part of the league’s Inspire Change platform.
The league will also bring back the “Say Their Stories” initiative and for the first time, each team will highlight its social justice work during a regular-season home game in Weeks 17 and 18.
“We are committed to Inspire Change and the social justice work that inspires change for the long-term,” Anna Isaacson, NFL senior vice president of social responsibility, told The Associated Press.
The six messages players can choose from as part of the helmet decal program are: “End Racism,” “Stop Hate,” “It Takes All of Us,” “Black Lives Matter,” “Inspire Change” and “Say Their Stories.”
The end zone stencils will be placed on field for all clubs in all home games, except when another cause is being recognized. For example, during a club’s Salute to Service game, “End Racism” will be replaced with “Salute To Service” in one end zone and “It Takes All of Us” will remain on the opposite side.
Get woke, go broke?
— Junkyard Dogs (@baileyjer) September 3, 2021
Wokeness ruins sportshttps://t.co/uH0c7v46zu
— Daily Caller (@DailyCaller) September 2, 2021
Be more helpful if they'd put "Don't make babies you don't intend to raise", "Pay your child support", "Don't beat women", or "Save for retirement".https://t.co/byBHsrdmIS
— Michael Berry (@MichaelBerrySho) September 2, 2021
Remember the old days when people could just watch football games?