Is it any wonder why millions of football fans are tuning out the NFL? People who like football want to watch a fun game, not be lectured about left-wing issues like social justice.
The NFL has allowed itself to be dragged into this trend and viewers are voting with their remote controls by simply not watching.
NFL’s ‘Monday Night Football’ Keeps Dropping In Ratings
It seems likely that the numerous #BoycottNFL online campaigns and fan outrage aimed at the National Anthem protests in the NFL have taken a toll in terms of viewership this season. Additionally, cord-cutting continues to eat into traditional TV’s ratings at an alarming rate. But could there be something else at play?
We’re barely a year removed from the NFL setting all-time records in viewership, yet now the league is on pace for its lowest ratings in years. That’s a sharp and unexpectedly sudden turn.
Given the politicized controversies and the variety of streaming options this year, have we reached a cumulative point of football fatigue? The numbers suggest so.
Last night’s Monday Night Football matchup between the Minnesota Vikings and New York Giants drew a 9.1 overnight rating, an 8% drop from last year’s comparable Week 4 game between the Detroit Lions and Seattle Seahawks. The New England Patriots and Kansas City Chiefs game in 2014 earned a 9.6 rating.
We saw the same thing happen at ESPN, once a highly regarded sports news network, now a mouthpiece for social justice issues and left wing politics.
The NFL had better get a handle on this and quick if they want to keep their fans.