Not every character on the new Roseanne reboot is pro-Trump, but that’s not the point. The point is that at least some of the characters are pro-Trump and that Trump fans can finally watch a show that isn’t explicitly anti-Trump.
It’s a huge demographic that the entertainment industry has been ignoring for over a year now. Roseanne wisely tapped into this and it’s already paying off in the ratings, big time.
Entertainment Weekly reports:
Roseanne revival premieres to massive ratings
The revival of Roseanne premiered to massive ratings Tuesday night.
The return delivered an incredible 18.2 million viewers along with an equally impressive 5.1 rating among adults 18-49.
According to ABC, this is the highest-rated comedy telecast on any network in nearly four years (since a premiere episode of CBS’ The Big Bang Theory from 2014).
So, yes, even bigger than NBC’s mega-hit This Is Us during any of its regularly scheduled episodes, where the weepy dramedy usually tops out around a 3.0 adult demo rating (the special This Is Us post-Super Bowl episode was bigger, but that’s to be expected).
In the adult demo, it also trumps Sunday’s blockbuster 60 Minutes episode which featured an interview with Stormy Daniels.
Also kinda incredible, given how ratings have declined over the years: Roseanne’s return was actually higher among total viewers than its 1997 finale 21 years ago!
The Roseanne premiere audience also grew slightly from its first quarter to its second, which is a good sign.
Are you listening, Hollywood?
People will actually tune in to see shows that don’t insult them.