Ratings For NBA All-Star Game Sink To Historic Low

The decision by pro-sports to embrace ‘woke’ left-wing politics is not working out too well for them.

The recent NBA All-Stars game had historically low ratings, and this happened when many people are still locked down and looking for something to watch.

People don’t want to be lectured by sports. When will they get this message?

Yahoo Sports reports:

NBA All-Star Game Slumps to a New Ratings Low as Sports TV Woes Continue

The NBA All-Star Game is the latest sports-TV franchise to take its ratings lumps, as Sunday’s cable telecast marked the lowest turnout in the history of the event.

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According to Nielsen live-plus-same-day data, the overstuffed Team LeBron vs. Team Durant scrimmage averaged 5.94 million viewers on TNT and TBS, down 18% versus the year-ago 7.28 million, and a 2.4 rating in the dollar demo, which works out to 3.05 million adults 18-49. That marked a 23% drop compared to the 2020 All-Star Game, which served up 3.97 million members of the under-50 set.

The final ratings include the deliveries for the Slam Dunk Contest, which was shifted from its usual Saturday night perch to halftime of Sunday’s game. For what it’s worth, the record high for an NBA All-Star Game was set by NBC in 1993, when a field that included the likes of Michael Jordan, Shaquille O’Neal, Karl Malone and Charles Barkley battled to an overtime finish in front of 22.9 million viewers.

Why do they think people are tuning out?

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They’re destroying their own brand. It makes no sense.


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