It was previously reported that former New York City Mayor Michael Bloomberg spent $500 million on his failed presidential campaign.
The actual figure is much higher.
Bloomberg spent $900 million.
The Hill reports:
Bloomberg spent over $900M on presidential campaign
Former New York City Mayor Michael Bloomberg dropped more than $900 million on his presidential campaign, an eye-popping figure for a White House bid that lasted a little more than three months.
New filings with the Federal Election Commission (FEC) showed that Bloomberg, a billionaire who personally bankrolled his bid, spent $875,369,840.07 through the end of February. The campaign accrued debts of an additional $31,661,136.33.
Bloomberg’s campaign, which was launched in November to try to settle nerves of moderates who feared a surging progressive Sen. Bernie Sanders (I-Vt.), relied on an intense advertising blitz to close the gap on candidates who had been campaigning for months.
The filings show that the Bloomberg campaign spent more than $500 million on television advertising alone, as well as more than $100 million on digital ads. It also dropped more than $15 million on polling.
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This is absolutely stunning.
NEW: Mike Bloomberg's campaign spent far more than we previously knew — more than $900 million, according to his new FEC filing.
— Shane Goldmacher (@ShaneGoldmacher) March 20, 2020
The filing is online here:
If you need some help interpreting:
He spent $875,369,840.07 through end of February.
He had accrued debts of an additional $31,661,136.33 in debts, which is just an accounting issue for him.
This doesn't include March 1-3.https://t.co/9GXHRhpDuw
— Shane Goldmacher (@ShaneGoldmacher) March 20, 2020
Quick and *rough* breakdown
$504 million TV ads
$103 million digital advertising
$30 million direct mail
$14.2 million polling(I am likely undercounting some of this but this is baed on his campaign's categorization)
— Shane Goldmacher (@ShaneGoldmacher) March 20, 2020
Mike Bloomberg won 64 delegates and zero states.
He did carry American Samoa.https://t.co/UzAZOKOOUO
— Shane Goldmacher (@ShaneGoldmacher) March 20, 2020
On top of this, his campaign staffers are now out of work but claim they were told they would have jobs through November no matter what happened.
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