Conservative cable news watchers have had it with FOX News, as evidenced by the recent surge in viewership at Newsmax.
In terms of the long game, some Trump allies are already raising millions of dollars to start a new conservative media network.
There are rumors that they looked into buying Newsmax, but the CEO has already said they have no interest in selling.
The Hill reports:
Trump allies raising millions for new conservative TV network: report
Allies of President Trump have reportedly looked into investing in the conservative news outlet Newsmax to compete with Fox News, according to a report by The Wall Street Journal published on Sunday.
Hicks Equity Partners, a private-equity firm with connections to a co-chair of the Republican National Committee, have been in discussions in recent months with the media company about investing in Newsmax. The Journal reports the talks may also be part of larger efforts that could include a streaming video service.
Trump’s allies have been exploring ways to compete with Fox News for the past two years, according to the Journal. Trump’s relationship with the network has been complicated. He has often shown appreciation for the support he receives from Fox News hosts and the network’s coverage of his presidency has often influenced decisions he’s made inside the White House. He has also lashed out at the network when it criticized him.
Bill O’Reilly, who used to work for FOX News, is predicting the collapse of cable news if Biden becomes president.
— Newsmax (@newsmax) November 15, 2020
Even if that happens, the recent surge of viewers at Newsmax proves there is a real market for conservative programming.
— Newsmax (@newsmax) November 14, 2020
The media landscape will look very different a year from now.