FOX News is still losing viewers as former fans desert the network over their coverage of the 2020 election and the seemingly leftward drift of their news division.
It has gotten to the point where even FOX & Friends is getting beaten in the ratings by MSNBC’s Morning Joe.
That has not happened in almost twenty years.
The Wrap reports:
‘Morning Joe’ Beat ‘Fox & Friends’ in Total Viewers for 1st Time Since 2001
Last week, MSNBC’s morning show “Morning Joe” topped Fox News Channel’s “Fox & Friends” in total viewers for the first time since 2001. The same claim holds true for MSNBC’s “dayside” (weekdays 9 a.m. to 4 p.m.) programming vs. Fox News Channel’s, if one wants another snapshot at the first-time-in-19-years claim.
“Morning Joe” averaged 1.62 million total viewers from Nov. 9 to Nov. 13. “Fox & Friends” had an average of 1.38 million total viewers over the same Monday-Friday period.
All told, the “dayside” advantage was 120,000 total viewers in MSNBC’s advantage, according to Nielsen. MSNBC averaged 1.64 million total viewers to Fox News’ 1.52 million total viewers. Those numbers represent growth for MSNBC of +30% from the week prior to the election, while the Fox News Channel lineup slipped -33% from the final week of October 2020.
This has to hurt the people at FOX News. FOX & Friends has always been popular among Trump supporters.
TV RATINGS: MSNBC’s Morning Joe finished last week as the No. 1 cable news morning show for the first time since 2001:
— TV News HQ (@TVNewsHQ) November 17, 2020
Other shows are feeling the pain, too.
FOX NEWS PLUNGING RATINGS!
America's Newsroom top hour (with Trump hater Sandra) only 1.5Mhttps://t.co/CMFCsui4E1
— Cable News Watch (@CableNewsWatch) November 12, 2020
It’s difficult to see how FOX could reverse this trend.
Many of their viewers feel betrayed.