People have been warning that this would happen and now it looks like it’s becoming reality. Minimum wage activists can take all the credit. What was once considered a great first job will ultimately become a thing of the past.
McDonald’s Kiosks Are The New Cashiers
McDonald’s will roll out self-order kiosks to 1,000 stores every quarter for the next two years, according to CEO Steve Easterbrook.
The kiosks were already in roughly 3,500 US McDonald’s restaurants as of March, or about one-fourth of its domestic stores. They will be in about half of US restaurants by the end of 2018 and in all stores by 2020. McDonald’s locations in Australia, Canada, and the UK are even further along in kiosk usage.
Customers who use the kiosks tend to browse the menu and order more, Easterbrook told CNBC this week, adding, “There’s a little bit of an average check boost.”
As part of its modernization efforts, the fast-food chain is offering customers alternative ways of ordering, including through kiosks, the mobile app, and delivery through Uber Eats.
Kiosks don’t skip work to attend minimum wage protests. Kiosks don’t make any demands at all. Once McDonald’s perfects this process, expect other fast food chains to follow suit.