President Trump declared he will henceforth refer to ISIS and other radical Islamists as losers. This may seem obvious to us in the West, but framing the barbarians as such is a YUGE move to delegitimize them on social media platforms where they spread their vile rhetoric.
Early predictor of Trump’s victory Scott Adams explains:
Goodbye ISIS, Hello Losers
If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. If you call them non-Muslim, it just rolls off their backs because they have Korans and stuff. Almost any other “brand” you can imagine is either inert or beneficial to Loser recruitment.
Loser is different. No one joins the Loser movement. Try at home, with your family or friends, to concoct a more effective brand poisoning than Loser. You probably can’t. Remember, your brand has to fit with future confirmation evidence. The Losers on the battlefield will continue to be losing, so the brand is engineered to get stickier over time. Your alternative idea for a brand solution has to have that quality of future confirmation too. Good luck finding a better persuasion brand.
This is not accidental. President Trump does (laugh if you will) have the best words, at least for this sort of thing. He’s proven it over and over. Just ask Jeb, Ted, and Hillary.
The Master Persuader won the battle for the White House with framing; can he use these talents to bring peace to the Middle East?
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