The decision by the NBA to embrace far left concepts like social justice has not worked out well for them.
Attendance at basketball games is way down, and now the NBA is raising ticket prices as a result, which will only drive away more people.
At what point will they consider a course correction?
Breitbart News reports:
Report: NBA Raises Ticket Prices as Attendance Plummets
NBA owners have resorted to hiking ticket prices during one of the worst inflation crises in U.S. history to make up for dismal attendance numbers, according to a report.
The league is reporting that the average “gate” earnings per team have risen 10.2 percent this season over the pre-pandemic season of 2018-19. Though, that profit isn’t because fans are flocking to arenas. Instead, it is because the league has hiked ticket prices by double the rate of inflation, the New York Post reported.
Ticket prices have been inflated 18.6 percent this season, the paper adds. But there are fewer fans than ever in the seats.
“However, the number of paid fans at arenas plummeted 7.1% to 13,603 per game, the exclusive data also shows,” the Post reports. “The Post calculated average ticket prices by dividing gate receipts by paid attendance.”
The paper adds that the Knicks charged $185 per seat this season — a 14 percent hike over last year — but lost four percent in paid attendance.
Unsurprisingly, the least popular teams are finding the worst attendance, and some are off 30 percent in the number of fans in the seats over previous seasons.
One Democrat running for Senate in Wisconsin who owns an NBA franchise has blamed inflation on corporate greed.
NEW: Wisconsin Sen. candidate and Milwaukee Bucks exec Alex Lasry blamed corporate "greed" for inflation.
He's been silent as his NBA franchise hikes ticket prices, which are so high that longtime fans say they can't afford to see games
— Washington Free Beacon (@FreeBeacon) May 7, 2022
As the saying goes, get woke, go broke.
The NBA is learning that lesson now.